Terry Beattie is in the midst of his ninth athletic campaign as the Director of Athletics at West Chester University and 20th overall as a member of the Golden Rams' athletic department. Previous to being named the Interim AD in 2017, Beattie served as the Associate AD overseeing facilities and game day operations. He also oversaw all of the grounds and equipment room operations for the athletic department.
A 32-year veteran in college athletics, Beattie recently spearheaded the development of the Michael Horrocks Emerging Leaders Institute at WCU, which provides leadership training and development to a select group of outstanding student athletes who, as recognized future leaders, will be taking on the mantle of leadership within their team sometime in the future.
In his 9+ years as the university’s athletics director, Beattie created a Sports Performance aspect to the athletic department implementing additional resources from which WCU student-athletes could benefit. His collaboration with a number of other areas on campus gives student-athletes access to mental health and sport psychology experts, an expanded and much improved strength and conditioning program as well as education on sport nutrition.
His work in the field of Sport Leadership Training gives West Chester University’s coaching staff and administrators access to some of the cutting edge research on how to become a better leader, coach and mentor to young adults.
He has also served on a number of strategic planning committee's both within the athletic department and in conjunction with the university. During his 12 years in Southeastern Pennsylvania prior to taking over as the athletics director, Beattie chaired search committees to replace head coaches and assistant athletic directors while coordinating scheduling for West Chester University's numerous athletic facilities. He also served on search committees on the university side.
Beattie supervised the athletic department's nine on-campus facilities, including both John A. Farrell Stadium and Serpico Stadium as well as Vonnie Gros Field.
A member of the National Association of Collegiate Directors of Athletics (NACDA), Beattie was recently named the chair of the Pennsylvania State Athletic Conference (PSAC) Athletic Administrators in 2023-24. He has also served roles on the NCAA regional and national advisory committees overseeing selections to the NCAA Division II Tournament in a variety of sports.
While serving as the facilities coordinator from 2004 to 2017, the university's soccer field was converted to field turf in the summer of 2013, and John A. Farrell Stadium, home to the Golden Rams' football and track & field squads, received a brand new playing surface and state-of-the-art track re-surfacing. Additionally, Hollinger Field House, home to the Golden Rams' men's and women's basketball teams and women's volleyball squad, received a face-lift. Vonnie Gros Field, the softball complex and rugby pitch each witnessed new bleachers being installed as well.
Since taking the reins of the athletic department, Beattie furthered his facilities upgrades at both Farrell Stadium and Hollinger Field House. The most recent face-lift to each of these venues included installation of a state-of-the-art Mondo Track around the football field at Farrell, and the construction of brand new locker rooms for both the men's and women's basketball programs in Hollinger. The next phase of Hollinger upgrades is scheduled to include the lobby entrance, athletic training room, volleyball team room and cheerleading team room. Serpico Stadium also modernized with new dugouts, netting around the backstop and in front of the bleacher seating area and improvements to the outfield and drainage system.
A native of Rochester, N.Y., Beattie has an extensive background in college athletics dating back to 1991. In 1998, he completed his graduate assistantship at Nazareth and moved on to Division I Canisius College in Buffalo, N.Y., where he spent a year as the home events coordinator.
After a year in that position he moved on to Buffalo State College in August of 1999 as the facilities coordinator, before being promoted to assistant director of athletics in November of 2000.
Beattie is a 1991 graduate of Alfred University in Alfred, N.Y., with a degree in Business Administration. He completed his master’s degree in Sport Administration at Canisius College in 1999. He received a tenured promotion to Assistant Professor at West Chester University in April 2009.
